The Elements of a Good Business Logo

Your business logo is one of the most important elements of your company’s identity. Your logo communicates to your clients and business contacts – it’s included on your business cards, web site, stationary, receipts, invoices, packaging materials and any other marketing materials. Your logo establishes your professional image and is used to create customer recognition.

As you start planning your company logo, keep a few of the following tips in mind:

The logo should have meaning. Does your logo imply something about your business? If you are starting a handyman business, you might want to incorporate an image of a wrench in your logo, a real estate agent might incorporate some elements or outline of a house in the logo.

The best logos are simple, refined images. Remember, your logo will be used in a variety of places and a variety of sizes. Think about how your logo will look on a large shopping bag, or a thumbnail size used on a website. The best logo will work equally well, regardless of size. The more complicated the image, the more difficulty you’ll have resizing the logo.

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Adding color to your logo is critical. Color attracts the eye of the viewer and can be an important part of your overall message. For instance, if you use red in your logo, it may seem energetic or fiery. Blue is a calming influence – it can help make your logo seem serene. Other colors, like brown or purple don’t always have the same positive connection in the eye of the viewer.

Logo design should incorporate high contrast or impact. A bright logo against a white background draws the eye and wows the client. Use a color that contrasts against the background of your paper – whether business cards or stationary.

Remember, your logo is your company’s first-impression. It’s going to be the image that your clients associate with your business. You want the best logo you can get, and there are a number of affordable graphic design services that can help you put together the right image. You want your logo to have some permanence, so you want to get it right the first time. You can make changes to your logo, but the more changes you make, the more you dilute the customer recognition value of the logo.

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Business Logo

Test drive your logo with family, friends and business associates. Show it to as many people as you can and solicit unbiased opinions. You want to get as many opinions on the design as possible because people view images so differently. You may overlook an important impression that’s created with your logo, while someone else will focus only on that aspect.

Once you’ve determined which logo works best for you, make sure you get it in a variety of formats. You’ll want an image that can be easily dropped into your marketing materials, one that can be added to your website. You may need an image that scaled very small or large, just for continuity in the lines of the design. Your graphic artist should provide you with several versions of the logo for your use.

Start plastering your logo everywhere – business cards, website, packaging, marketing materials, etc. The sooner you have that image associated with your business, the sooner your customers will begin to recognize your business logo and associate it with your service or goods.